Planning Booklet


The planning booklet is a vital key to communication with prospective specialty attendees. The Planning booklet must answer what, when, where, why and how in a well organized, thorough and concise format.




Design and Publication Costs  
Domestic Postage
Foreign Postage
Telecommunications Expenses  
 The planning book will have no income and a fairly hefty expense budget due to copying and postage.


Communication with committees is imperative! Providing a sample of information from previous planning booklets as well as a brief outline of the information you need will produce timely and accurate replies. It is recommended that all information received from a committee be approved by the committee chair and specialty show chairman to avoid miscommunication.

Consideration should be given to whether one person will receive all registrations, advance food orders, ways & means orders, etc., or whether separate mailing addresses will be required. It is recommended for ease of accounting as well as ease to participants to have one central collection point for all advanced registrations.

Consideration should be given to who will do the printing, collating, stapling, folding, etc. A cost savings may be realized if someone is willing to provide access to duplication equipment as well as donated labor.

A review of postal regulations and mail design publications can be helpful. It is also advisable to check with the postal office in advance of publication to make sure the design meets their automation processing requirements. Domestic and foreign postage rates should be verified; foreign mail processing requirements should also be reviewed. It is also a good idea to avoid the heavy postal service volume during the holiday season. (In other words get your planning book in the mail before Christmas or just after the 1st of the year.)

Be prepared to take phone calls and requests after the planning book has been mailed for those that weren't on your mailing list. You will need to make sure to print 50-100 duplicates of your booklet over the number you mail out, as you will continually get requests.

Communicate with your website coordinator any information that is in the planning book that could be put on your web site. Make sure your name and address is listed on the website for anyone who needs to contact you for a booklet.

When producing your booklet keep in mind you want it to be as cost effective as possible, without jeopardizing the readability of your booklet. Carefully consider your layout scheme, what size of font and what style of font you use. Don't pick a fancy font that does not copy well and is hard to read.

When placing the registration forms, think about what is on the back of them and if, when cut out, it also takes vital information on the back. You wouldn't want to have your dinner reservations on the back of the events schedule. One way to avoid this is to make your middle page your form for all advanced registrations. If sent to one central location then applicants just have to tear loose the middle page and the whole rest of the planning booklet remains with them.

Everyone will be eager to get the planning booklet. Many of the Berner dog fancy plan their annual trek to the National Specialty more than a year in advance. It is the first and most important communication about your event with the dog fancy.